{"id":391,"date":"2025-07-14T20:17:32","date_gmt":"2025-07-14T20:17:32","guid":{"rendered":"https:\/\/startersites.io\/elementor\/product-reviews\/?p=391"},"modified":"2025-07-16T19:46:12","modified_gmt":"2025-07-16T19:46:12","slug":"diente-de-leon-branding","status":"publish","type":"post","link":"https:\/\/creativods.com.mx\/en\/diente-de-leon-branding\/","title":{"rendered":"Diente de Le\u00f3n"},"content":{"rendered":"<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-52d304b\" data-block-id=\"52d304b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-52d304b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e57548e\" data-v=\"4\" data-block-id=\"e57548e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e57548e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e57548e-inner-blocks\">\n<p>Duraci\u00f3n: 2 semanas<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-642cba6\" data-v=\"4\" data-block-id=\"642cba6\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-642cba6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-642cba6-inner-blocks\">\n<p class=\"has-text-align-center\">Branding, desarrollo de producto, packaging<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ff8dc07\" data-v=\"4\" data-block-id=\"ff8dc07\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ff8dc07-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ff8dc07-inner-blocks\">\n<p class=\"has-text-align-right\">Figma, Adobe Suite<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/dientedeleonheadder-1024x430.png\" alt=\"\" class=\"wp-image-1119\" srcset=\"https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/dientedeleonheadder-1024x430.png 1024w, https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/dientedeleonheadder-300x126.png 300w, https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/dientedeleonheadder-768x323.png 768w, https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/dientedeleonheadder-18x8.png 18w, https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/dientedeleonheadder.png 1262w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\" id=\"branding-y-packaging-para-una-kombucha-local-circular-y-consciente\">Branding y packaging para una kombucha local, circular y consciente<\/h5>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b0642d8\" data-block-id=\"b0642d8\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b0642d8-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4f17329\" data-v=\"4\" data-block-id=\"4f17329\"><style>@media screen and (min-width:690px){.stk-4f17329 {flex:var(--stk-flex-grow, 1) 1 33.3% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4f17329-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4f17329-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"839\" height=\"1024\" src=\"https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/ddleon03-839x1024.png\" alt=\"\" class=\"wp-image-1120\" srcset=\"https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/ddleon03-839x1024.png 839w, https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/ddleon03-246x300.png 246w, https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/ddleon03.png 1080w\" sizes=\"auto, (max-width: 839px) 100vw, 839px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2bdfaea\" data-v=\"4\" data-block-id=\"2bdfaea\"><style>.stk-2bdfaea {align-self:center !important;}@media screen and (min-width:690px){.stk-2bdfaea {flex:var(--stk-flex-grow, 1) 1 66.7% !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2bdfaea-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2bdfaea-inner-blocks\">\n<p><strong>Diente de Le\u00f3n<\/strong> es un emprendimiento local fundado por dos hermanos en Cuer\u00e1maro, Guanajuato, con la intenci\u00f3n de <strong>mejorar el bienestar de su comunidad<\/strong> a trav\u00e9s de una bebida fermentada saludable: la <strong>kombucha<\/strong>. En alianza con comercios y restaurantes de la regi\u00f3n, este proyecto busca ofrecer una alternativa real a las bebidas industriales azucaradas, fomentando al mismo tiempo la producci\u00f3n responsable, la salud digestiva y la econom\u00eda circular.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"el-diseno-circular-no-solo-tiene-que-integrarse-en-proyectos-grandes-o-de-empresas-posicionadas-si-no-que-todos-puede-ser-parte-del-cambio\"><em>&#8220;El dise\u00f1o circular no solo tiene que integrarse en proyectos grandes o de empresas posicionadas, si no que todos puede ser parte del cambio<\/em>&#8220;<\/h4>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-551edd9\" data-block-id=\"551edd9\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-551edd9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0b420a6\" data-v=\"4\" data-block-id=\"0b420a6\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0b420a6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0b420a6-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"1080\" src=\"https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/ddleon04h.png\" alt=\"\" class=\"wp-image-1121\" srcset=\"https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/ddleon04h.png 1318w, https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/ddleon04h-300x246.png 300w\" sizes=\"auto, (max-width: 1318px) 100vw, 1318px\" \/><\/figure>\n\n\n\n<p>La solicitud fue desarrollar una identidad gr\u00e1fica y un sistema de packaging que:<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-454a903\" data-v=\"4\" data-block-id=\"454a903\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-454a903-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-454a903-inner-blocks\">\n<h4 class=\"wp-block-heading\" id=\"retos-de-diseno\">Retos de dise\u00f1o<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comunicara tradici\u00f3n, salud y circularidad.<\/li>\n\n\n\n<li>Fuera visualmente potente y reconocible en entornos locales.<\/li>\n\n\n\n<li>Redujera la cantidad de residuos generados.<\/li>\n\n\n\n<li>Permitiera la reutilizaci\u00f3n y devoluci\u00f3n de envases.<\/li>\n\n\n\n<li>Se adaptara a peque\u00f1as producciones y sabores de temporada.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>El sistema gr\u00e1fico de Diente de Le\u00f3n est\u00e1 inspirado en <strong>elementos geom\u00e9tricos simples y trazos lineales<\/strong>, que permiten destacar la riqueza de las texturas, los colores y las variaciones artesanales del producto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"packaging\">packaging<\/h2>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-071a1bf\" data-block-id=\"071a1bf\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-071a1bf-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3afbb8e\" data-v=\"4\" data-block-id=\"3afbb8e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3afbb8e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3afbb8e-inner-blocks\">\n<p><strong><span style=\"color: var(--theme-palette-color-10, #9A132B);\" class=\"stk-highlight\">Materiales<\/span><\/strong><\/p>\n\n\n\n<p><strong>Botellas de vidrio polarizado<\/strong> para proteger el producto y permitir su <strong>reutilizaci\u00f3n<\/strong> sin deterioro.<\/p>\n\n\n\n<p>Opciones con <strong>botellas tradicionales retornables<\/strong>, reutilizadas con est\u00e9tica regional.<\/p>\n\n\n\n<p><strong>Etiquetas m\u00ednimas<\/strong>: dise\u00f1adas en <strong>papel reciclado sin laminado<\/strong>, impresas con tintas vegetales.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b080cf5\" data-v=\"4\" data-block-id=\"b080cf5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b080cf5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b080cf5-inner-blocks\">\n<p><strong><span style=\"color: var(--theme-palette-color-10, #9A132B);\" class=\"stk-highlight\">Sistema de etiquetado modular<\/span><\/strong><\/p>\n\n\n\n<p>tickers peque\u00f1os con:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fecha de lote y caducidad (rellenables a mano).<\/li>\n\n\n\n<li>Sabor del lote (var\u00eda por temporada).<\/li>\n<\/ul>\n\n\n\n<p>Uso de <strong>pegamento biodegradable<\/strong>, f\u00e1cil de remover para limpieza y reetiquetado.<\/p>\n\n\n\n<p>Evita impresi\u00f3n masiva y mermas, adapt\u00e1ndose a la <strong>producci\u00f3n artesanal<\/strong>.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ac575da\" data-block-id=\"ac575da\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ac575da-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-31b420f\" data-v=\"4\" data-block-id=\"31b420f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-31b420f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-31b420f-inner-blocks\">\n<p>Se dise\u00f1\u00f3 un sistema gr\u00e1fico y log\u00edstico que comunica de forma clara c\u00f3mo <strong>retornar las botellas<\/strong> vac\u00edas, incentivando la econom\u00eda circular:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ilustraciones y se\u00f1al\u00e9tica para puntos de recolecci\u00f3n.<\/li>\n\n\n\n<li>Incentivos visuales y narrativos para fomentar el retorno.<\/li>\n\n\n\n<li>Embalaje reutilizable para transporte entre puntos de venta.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1f979c6\" data-v=\"4\" data-block-id=\"1f979c6\"><style>.stk-1f979c6 {align-self:center !important;}.stk-1f979c6-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1f979c6-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-1f979c6-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"839\" height=\"1024\" src=\"https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/dientedilion-sticker-1-839x1024.png\" alt=\"\" class=\"wp-image-1096\" style=\"width:276px;height:auto\" srcset=\"https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/dientedilion-sticker-1-839x1024.png 839w, https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/dientedilion-sticker-1-246x300.png 246w, https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/dientedilion-sticker-1-768x937.png 768w, https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/dientedilion-sticker-1-10x12.png 10w, https:\/\/creativods.com.mx\/wp-content\/uploads\/2025\/07\/dientedilion-sticker-1.png 1080w\" sizes=\"auto, (max-width: 839px) 100vw, 839px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>El dise\u00f1o de Diente de Le\u00f3n busca enraizarse en el territorio:<\/p>\n\n\n\n<p><strong><span style=\"color: var(--theme-palette-color-10, #9A132B);\" class=\"stk-highlight\">Activa el pensamiento circular<\/span><\/strong> desde lo visual y lo material.<br><strong><span style=\"color: var(--theme-palette-color-10, #9A132B);\" class=\"stk-highlight\">Inspira confianza y familiaridad<\/span><\/strong> mediante una gr\u00e1fica simple, pero con referencias culturales locales.<br><strong><span style=\"color: var(--theme-palette-color-10, #9A132B);\" class=\"stk-highlight\">Fortalece el sentido de comunidad<\/span><\/strong>, al evocar el cuidado, la salud y el retorno.<\/p>\n\n\n\n<p>Como resultado obtuvimos una identidad coherente que convierte cada botella en una pieza \u00fanica dentro de un sistema m\u00e1s grande, reduciendo as\u00ed el desperdicio y desechos en la cadena de producci\u00f3n, incentivaci\u00f3n de las comunidad y una forma de visibilizar lo pr\u00e1ctico y beneficioso de la integraci\u00f3n del dise\u00f1o circular y contempor\u00e1neo.<\/p>\n\n\n\n<p><strong>Diente de Le\u00f3n<\/strong> no solo es una marca de kombucha: fue es una propuesta que <strong>integra dise\u00f1o gr\u00e1fico, producto y sostenibilidad<\/strong> para sembrar un nuevo tipo de consumo local, si bien no logr\u00f3 implementarse de manera exitosa, obtuve muchos aprendizajes y formas de implementar el dise\u00f1o y econom\u00eda circular adaptada a contextos espec\u00edficos.<br><strong><span style=\"color: var(--theme-palette-color-10, #9A132B);\" class=\"stk-highlight\">Desde CreativODS, este proyecto refleja c\u00f3mo el dise\u00f1o circular puede florecer en el coraz\u00f3n de un pueblo, activando creatividad, salud y regeneraci\u00f3n.<\/span><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Duraci\u00f3n: 2 semanas Branding, desarrollo de producto, packaging Figma, Adobe Suite Branding y packaging para una kombucha local, circular y consciente Diente de Le\u00f3n es un emprendimiento local fundado por dos hermanos en Cuer\u00e1maro, Guanajuato, con la intenci\u00f3n de mejorar el bienestar de su comunidad a trav\u00e9s de una bebida fermentada saludable: la kombucha. En [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[35],"tags":[],"class_list":["post-391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portafolio"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/creativods.com.mx\/en\/wp-json\/wp\/v2\/posts\/391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativods.com.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativods.com.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativods.com.mx\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creativods.com.mx\/en\/wp-json\/wp\/v2\/comments?post=391"}],"version-history":[{"count":3,"href":"https:\/\/creativods.com.mx\/en\/wp-json\/wp\/v2\/posts\/391\/revisions"}],"predecessor-version":[{"id":1122,"href":"https:\/\/creativods.com.mx\/en\/wp-json\/wp\/v2\/posts\/391\/revisions\/1122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creativods.com.mx\/en\/wp-json\/wp\/v2\/media\/1096"}],"wp:attachment":[{"href":"https:\/\/creativods.com.mx\/en\/wp-json\/wp\/v2\/media?parent=391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativods.com.mx\/en\/wp-json\/wp\/v2\/categories?post=391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativods.com.mx\/en\/wp-json\/wp\/v2\/tags?post=391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}